Technological innovation
In 2024, Marjane stepped up its innovation strategy by integrating artificial intelligence into its call centers to optimize the processing of requests and assist its agents. The brand has also improved the shopping experience by reducing checkout waiting times and simplifying the claims process, thus providing a frictionless customer journey.
Marjane is currently deploying a feedback collection platform, making it possible to actively collect consumer opinions and integrate their suggestions into the continuous improvement of services.
To increase the efficiency of its service, Marjane also invests in innovative digital tools, such as an intelligent chatbot and an interactive FAQ, to automate the response to simple questions while quickly detecting possible problems.
Business
