IDEO Factory, a major player in e-learning in Morocco and Africa, has just won a silver medal at the Excellence in Technology Awards in the Best Advance in Learning Management Technology category. This international distinction rewards their IDEO Learning Suite solution, which combines artificial intelligence and innovation to transform digital training. Oussama Esmili, CEO of IDEO Factory, discusses this distinction and reveals his ambitions.
La Nouvelle Tribune: What was your reaction when you learned that IDEO Factory won a silver medal at the Excellence in Technology Awards?
Oussama Essmili : I felt immense pride, both for myself and for the entire IDEO Factory team. This silver medal is true recognition of our work and our ability to innovate in a sector as strategic as digital training. It is the result of a collective effort, a clear vision and an unfailing commitment to offer solutions that are both efficient and adapted to the needs of the market. This distinction motivates us to go even further and continue to push the boundaries of e-learning.
What are the main innovative elements of IDEO Learning Suite that convinced the jury?
I think what struck the jury was the successful combination of cutting-edge technology and user experience. The personalization of learning paths in a very precise manner while automating certain tasks for the training teams were also decisive. This represents a real saving of time and efficiency. Furthermore, IDEO Learning Suite is not limited to a simple LMS: it is a complete platform that integrates features for managing interactions with learners, such as a CRM, to strengthen tutorial support and achieve a high rate of learner engagement. Finally, our solution also makes it possible to accelerate the design of e-learning modules, which is crucial for companies that want to quickly deploy their training.
How does artificial intelligence help transform the learning experience offered by your solution?
Artificial intelligence plays an increasing role in our solution. It first makes it possible to adapt learning paths to the specific needs of each learner, depending on their level, their objectives or even their pace. This not only improves training effectiveness, but also learner engagement. Then, it simplifies the work of instructional designers by automating certain steps, such as content production or data analysis. Finally, AI analyzes learning behaviors in real time to provide personalized recommendations, allowing businesses to adjust their strategies and deliver a more engaging and relevant experience.
How does IDEO Factory support African companies and institutions in their transition to digital training solutions?
We support our Moroccan and African clients with a pragmatic approach adapted to their needs. Our role is not limited to providing a technological solution: we help them define a real training digitalization strategy. Then, we offer them tailor-made or off-the-shelf educational content, designed to respond to local and cultural realities. What also makes us different is our ability to offer continuous support, whether technical or methodological, to guarantee the success of projects. Today, our ambition is to support African companies and institutions in their development of skills to face the economic and technological challenges of tomorrow.
How could this distinction strengthen Morocco’s positioning as a technological hub in Africa?
This award proves that Morocco is capable of developing innovative technological solutions that meet international standards. It highlights Moroccan know-how in a key sector such as digital training and underlines our potential to become a true technological hub in Africa. Through IDEO Factory, we show that local companies can innovate, be recognized internationally and contribute to the digital transformation of the continent. This also gives confidence to talents and investors to continue to rely on Morocco as a platform for innovation and skills.
What are your ambitions for the future of IDEO Factory, particularly in terms of technological development and international expansion? ?
Our ambitions for the future are clear. First, we want to continue to innovate by integrating more advanced technologies, particularly in artificial intelligence, to offer even more personalized and efficient solutions. Next, we want to strengthen our presence in Africa while opening up to new markets, particularly in Europe. Finally, we will expand our range of services to cover the entire digital training ecosystem, with coaching solutions, skills assessment or even more in-depth integration with talent management tools. . Our goal is to become a global player, recognized for its ability to transform the learning experience through innovative technological solutions.
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