Adored by the French, Bolognese pasta is now replaced by another sauce, sales of which will explode in 2024.
Many of the French are thinking about their festive meals. For Christmas Eve as for New Year's Eve, they balance their tastes, their budget and even their values (origin of products, without meat, seasonal fruits and vegetables, etc.). Also be careful of product recalls when doing your shopping, a foie gras is currently affected by an alert for Listeria contamination.
For everyday lunches and dinners, consumers are also changing their habits. In France, there are surprisingly more and more people who prefer new pastas to traditional Bolognese ones. In 2024, their sales will literally explode and this, for several reasons. What are they? And what are the benefits of this pasta, particularly for health?
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Bolognese pasta replaced by the French
No more bolo pasta, make way for pesto pasta! This recipe originates from Liguria in Italy and the Genoese verb “pestâ” means “to pound”. Green in color, the sauce is based on garlic, basil and pine nuts. It continues to attract new fans and would even be ideal for a 100% protein meal with a view to losing weight, according to a dietician.
A cardiologist also recommends it for cholesterol. But it is not for health reasons that the French are flocking to this product. Because according to Circana, sales have jumped 20% in supermarkets since the start of 2024. For comparison, for all so-called hot sauces, the increase in volume would only be 2% according to BFM TV and only 8.3% in turnover. This is the first time that pesto has exceeded the sales value of Bolognese sauces in glass jars, explains the marketing director of Panzani to LSA. This would represent a third of French consumers, with 1.2 million more customers in one year.
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Pesto popular in 2024
Yet, pesto costs on average 8 to 11 euros per kilowhile the price of tomato sauces is around 3 to 5 euros (including bolognese). But with inflation, pasta remains a popular dish among the French, and pesto makes a nice change from bolos and carbonara.
Another advantage of pesto: it does not contain meat. Meat sauces are generally selling less and less well (-3.6% in 2024). Moreover, meat consumption per capita has fallen by 4% since 2018 according to Agreste: from 87 kilograms of carcass equivalent to 83.3. This is why distributors try to vary their offers, with pesto rosso (tomato), parmesan pesto or even pistachio pesto, pesto alla calabrese with pepper and chili… A bet that seems to be winning.
Editor for Aufeminin since 2022, Charlotte is passionate about cinema, French and international, and a fortune reader. Curious about everything, she talks as much about personalities as…
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