DECRYPTION – The largest city in the United Arab Emirates wants to boost its tourism. The French group Accor, which is already the leading hotelier in the region, has big ambitions.
A false air of Saint-Tropez in Dubai. After the Côte d'Azur and Paris, Gigi, one of the flagship brands of the French group Paris Society, is arriving in the United Arab Emirates, with its feet in the water. Private beach, swimming pool, Mediterranean garden with olive trees, jasmine and palm trees, the Italian restaurant not only serves up to 1,000 guests per day since its opening at the end of October. On 5000 meters, it is a beach house, built after a year of work.
« Everything here is artificial, recognizes Laurent de Gourcuff, founding president of Paris Society (Girafe, Maxim's, Coco, Monsieur Bleu, etc.), a 100% subsidiary of Ennismore, which brings together Accor's lifestyle brands (The Hoxton, Delano, Mama Shelter, Mondrian, Jo&Joe …). With the architect Hugo Toro, we worked on the smallest details to make it appear as if it had always existed. » The shrubs come from a nursery located three hours’ drive from Dubai, some decorative objects…
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