The result of a partnership between Marchica Med and HB Holding NV, this project aims to transform the city of Atalayoun into a tourist destination of choice combining modernity and respect for the environment, while promoting the natural and cultural heritage of the region.
800 million dirhams, this is the cost of the real estate and tourism project that will be developed on the Atalayoun site. With this in mind, a memorandum of understanding was recently signed between the company Marchica Med, a subsidiary of the Agency for the development of the Marchica Lagoon site, and HB Holding NV, a holding company specializing in real estate investment and new technologies. This strategic partnership aims to transform the city of Atalayoun, one of the cities included in the program of the development and enhancement project of the Marchica Lagoon site, in the province of Nador, into a tourist destination of choice combining modernity and respect for the environment, while promoting the natural and cultural heritage of the region.
“The signing of this memorandum of understanding marks an important turning point in the implementation strategy of the development and planning project for the Marchica lagoon site, which will accelerate the pace of implementation of this strategic project launched by His Majesty the King in 2008 and which aims to realize the Royal Vision of promoting progress and sustainable development for the entire Oriental region, while ensuring the conditions for a dignified life for its citizens,” notes Loubna Boutaleb, Director General of the Agency for the Development of the Marchica Lagoon Site and CEO of Marchica Med. He continued: “The development of partnerships and the creation of significant synergies with the private sector should, in fact, allow in the future to breathe new life into the socio-economic and tourist development of the region.” The manager states that the “partnership with HB Holding NV will create an exemplary, modern and environmentally friendly project with significant benefits for the province of Nador and the entire region. For their part, Henri Broen, CEO, and Solayman Bouharrou, partner at HB Holding, state: “Our expertise in real estate and tourism development, combined with Marchica Med’s vision of sustainable development, will allow us to carry out a project that meets the desired and required quality standards for the development of the Marchica lagoon and which will be a reference in responsible tourism and sustainable development across the Kingdom of Morocco and Nador in particular.”
In detail, the project provides for the construction of high-quality infrastructure in front of the existing marina, including a 4-star hotel with around 130 keys, residences and premium villas, as well as landscaping respecting the principles of sustainability and preservation of the local ecosystem. This project aims, in fact, to create around a hundred long-term employment positions and thus constitutes an opportunity to promote the socio-economic development of the entire region.
Note that the city of Atalayoun, first born from the pearls of Marchica, is a residential and tourist resort spanning 154 hectares and offering a unique environment located between sea and land on the lagoon peninsula of the same name .
