Thanks to the merger of its agency specializing in digital activations Gamned!, its media buying consultancy agency Repeat as well as the media agency and marketing consultancy 3qtz, which it has just acquired, Biggie Group announces the creation of Biggie. A true global agency claimed to be “hybrid”, expert in media & marketing strategy and activation, the newcomer will be led by Anne-Sophie Cruque who joined the group at the start of 2024, is supported by Corinne Seguin, Erwan Lohezic and Matthieu Belloi , founders of 3qtz. By adopting the signature “Partners in growth”, Biggie aims to be, according to a press release, “a partner in the growth of brands, by putting strategic and operational excellence at the service of their performance and by offering them on-line support. measurement (marketing strategy, strategic planning, data & analysis, media, digital performance, creation and adaptation of content or even business consulting) to respond to their business issues. With the stated objective of achieving a media purchasing volume of more than €650 million by 2024, Biggie will also be able to rely on the group’s resources, particularly in creation and influence. “Biggie agency experts already support brands in sectors as varied as health, travel, consumer goods, entertainment, fashion & beauty, banking & insurance, and even automobiles,” further specifies the press release.
