In the United States, the election of Donald Trump caused sales of stickers against Elon Musk to explode. These are popular among Tesla customers.
The political turn ofElon Muskthe CEO of Tesla, continues to provoke a real malaise among many owners of vehicles of the brand. This also gave an unexpected boost to sticker sales criticizing the American billionaire.
Elon Musk and Donald Trump alliance causes sticker sales to explode
For several months, Elon Musk has become a key figure in the right-wing party in the UNITED STATES. The CEO of Tesla was already known for his controversial positions and his recent proximity to Donald Trump has only made things worse. He publicly showed his support for the president-elect a few weeks ago and this sparked reactions very contrastedparticularly among Tesla vehicle owners. The latter are also perceived as progressive and concerned about the environment.
Faced with this contrast with Elon Musk, some Tesla drivers are seeking at all costs to distance themselves from the CEO’s positions while continuing to use their vehicle daily. It is in this spirit that a humorous solution and unusual was born: protest stickers.
photo credit: MadPufferStickers Anti-Elon Musk stickers have become increasingly popular since the election of Donald Trump.
One of them which saw the light of day in January 2023 has clearly become a phenomenon. The sticker “I Bought This Before We Knew Elon Was Crazy” is surely the most popular stickers.
Possible repercussions for Tesla
According to Matthew Hiller, the creator of some of these stickers, sales have exploded several times in 2024. According to Heatmap Newspeaks were reached after notable events, including Elon Musk’s appearance at a Donald Trump political rally. The day after the elections, he even recorded between 250 and 300 orders in a single day.
Since then, Matthew has expanded his sticker catalog with various messages to protest Elon Musk. This phenomenon shows how public perception of Elon Musk influence directly customer attitudes towards Tesla. However, it is clear that their vehicles remain among the best in the electric car market.
In the end, the stickers seem to be just the tip of the iceberg. They still reveal a deeper trendincluding growing unease among Tesla buyers. This dissatisfaction could ultimately push some customers to turn to serious competitors like Ford, Rivian or General Motors. These brands continue to develop competitive electric models and are becoming more and more interesting on this point. In the long term, Elon Musk’s image could well harm Tesla.
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