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The end of November is the ideal time to make purchases. This works to prepare for the end of year celebrations or simply to acquire products that we cannot have due to a lack of budget. We owe this opportunity to Black Friday. But be careful, some offers are not as advantageous as they suggest!
Questionable practices with Black Friday
This year, it is on November 29 that we will be able to enjoy Black Friday. A date to remember at all costs for those who want to get good deals. But we must not forget that some criminals use this type of opportunity to making money in fraudulent ways. Some brands also participate in the occasion while using methods that are not very advantageous for buyers.
In fact, brands sometimes raise their prices as Black Friday approaches. Buyers notice this and decide to wait until the sales period to make their purchase. And that’s precisely the pitfall of this method! At the time of promotions, the brands display prices lower than those a few days ago but which are more expensive than normal.
Instead of getting a real good deal, buyers are being fooled! The multitude of offers and the limited duration of Black Friday do not always give us time to check. But with good preparation, it is entirely possible to avoid this type of practice which is not very advantageous for buyers.
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Black Friday: 9 tips to avoid being scammed when shopping online
A tip to avoid false promotions
Since May 2022, the European directive has required the lowest price of the last month to be applied as a reference for Black Friday. However, some brands do not follow this instruction. Which can therefore harm buyers more than anything else. To avoid falling into these false promotions, you can help yourself with certain tools. It is aboutapps that reveal price tracking on the last month of certain products.
This is particularly the case with Camelcamelcamel ou encore Keepa if you want to shop on Amazon. Shoppers can discover product prices over the last 30 days before making their purchase during Black Friday. So, in the event of questionable practices, they will be able to see other, more interesting offers.
an ideal is also an application that allows you to track Black Friday. This platform also offers a comparison of products from different brands. This includes in particular Fnac and Cdiscount.
A heavy fine for this type of method during Black Friday
It is important to know that brands that use these fraudulent methods can receive heavy penalties. If this is the case during Black Friday, they may in particular be fined 300,000 euros if it is an individual entrepreneur.
For companies, the fine can go up to 1.5 million euros. Buyers, for their part, must remain vigilant during Black Friday. This reduces the risk of being fooled by false promotions!
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