The dealers have spoken. In the Mobilians 2024 barometer, published on November 8, 2024, they evaluated the car manufacturers that they would recommend – or not.
Manufacturers who seduce their networks
The methodology of the 2024 barometer, conducted by Mobilians, is based on responses from 372 dealership managers representing 28 brands, evaluating 30 criteria such as spare parts management, financing and after-sales.
BMW is an example to follow according to dealers, the German brand having managed to obtain a score of 7.27/10, which allows it to dominate the Mobilians 2024 love rating ranking. Its dealers particularly favor its reliability, the quality of its digital tools, but also its marketing policy which makes the daily lives of its distributors easier.
Mini follows closely with a 7.01/10, thanks to its management which relies on collaboration with its network, but also the attractiveness of its vehicles which appeal to a large proportion of motorists.
The French manufacturer Renault comes in third position in this ranking, and even takes first place in the ranking of general automobile brands, with 6.70/10. The dealers wanted to mark the occasion and in particular reward the the brand’s efforts to ensure constant renewal of its ranges as well as its logistics, which, according to them, is well established.
Those who need to question themselves according to dealers
Other brands are struggling to convince their dealers, and the ratings speak for themselves. Mitsubishi comes in dead last (28th place) with a mediocre score of 3.89/10, due to its lack of logistical and administrative support for its dealer network.
Peugeot and Citroën, rated 4.33/10 and 4.17/10 respectively, are marked by a certain heaviness in their various management and logistics processes, but also marketing. Hondawhich was nevertheless rather popular with dealers, collapses in 2024 to a rating of 4,50/10. The automobile brand was penalized by its lack of dynamism in its commercial actions.
Jeep et DS Automobileswith notes of 4,19/10 et 4,04/10also illustrate this decline, victims of strategies deemed unsuitable and insufficient support for their networks. Alfa Romeodespite niche products, struggles to seduce with a rating of 4,17/10a reflection of a fragile partnership with its dealers. Finally, MG et Jaguar Land Rovernoted respectively 4,70/10 et 4,24/10suffer from an image weakened by gaps in commercial support and persistent structural difficulties.
