A second Normal store opens in this northern city just one month after the first

A second Normal store opens in this northern city just one month after the first
A second Normal store opens in this northern city just one month after the first


Hervine Mahaud

Published on

June 17, 2024 at 5:38 p.m.

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The Danish brand continues to expand in France. This Thursday, June 20, 2024, Normal will indeed open its 146th store in the North, already well stocked since there are several points of sale in the metropolis of Lille, as well as in Valenciennes and Dunkirk. This new store will thus open to Douai Flers shopping centeronly a month after opening in the city center of Douai.

A concept born 10 years ago

Created 10 years ago in Denmark, the Normal brand offers branded products, at fixed and low prices, in the field of body care, makeup, snacks and household products.

“The range of products offered in the stores is a mix of well-known classics, enhanced with products from all over the world, for example from Scandinavia and the United States, with a weekly restocking of new references,” explains the brand.

Furthermore, each store is designed in the shape of a labyrinth. A layout that invites customers to go on a treasure hunt for known or unknown products.

The 7th store in the North

With the opening of the store in the Carrefour Douai Flers shopping center, Normal now has 146 stores in France. “We are very excited about the idea of ​​soon opening a new store in Douai, in the Nord department. This will be our seventh store in the department,” says Torben Mouritsen, CEO of Normal.

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“So far, our arrival in France has been a very positive experience, and customers have given us and our stores a warm welcome,” continues the CEO. We look forward to presenting our soft discount concept in even more French cities in 2024, and to further expanding our presence in France in a few days with this opening. This will be the twenty-ninth opening since the start of the year. »

Grand opening day

For each opening day, the brand pulls out all the stops so that new customers have an “experience

nice and warm.” If you go there on June 20, you will be welcomed with balloons, chocolates and other little goodies.

Practical information: Normal, Carrefour Douai Flers shopping center, Route Nationale 43, 59 128 Flers-en-Escrebieux. Hours: Monday to Saturday, 9:30 a.m. to 7:30 p.m. For more information, go to the Normal website.

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