Is the boss of Tesla and
In an interview with TVA Nouvelles, Laurence Grondin-Robillard, associate professor at the UQAM Media School, looked at the impact of the X platform and the proximity between the two men during the candidate’s electoral campaign republican.
“What is important to know, basically, is that all digital social media, whether it is X or Instagram, Facebook and TikTok, work in the same way,” explained Laurence Grondin-Robillard who notes that Musk has completely transformed the social network.
The doctoral student in communication maintains that we cannot see all the content that is available on the platforms, since it is a recommendation algorithm which will decide for us what we should see or not see on X.
“So, if I have a person who controls this algorithm and who decides what we can see and puts forward their political ideologies, for example, or their interests; well, it shapes the conversation a little bit,” the academic mentioned.
On the pride of place in the news feed.
“Studies have shown that Republicans have been given more attention, as well as a lot of misinformation. There were also focus groups […] who put forward certain flaws around the possible elections, when that was denied,” she said.
But the intrusion of the Tesla boss into politics with the aim of combating wokism, as he maintains, does not only have an ideological basis, but poorly hides the economic interests of the businessman who bought the company. ex-Twitter for US$44 billion.
“Certainly he has economic interests. And by shaping not only the conversation, but gaining a place at the table of power and decisions, he secures the interests of his companies,” noted Mr.me Grondin-Robillard.
