PARIS (Agefi-Dow Jones)–Car manufacturer Renault announced Monday that it intended to double the turnover of its low-cost Dacia brand between 2022 and 2030, while increasing its profitability.
The Romanian brand is targeting 1 million vehicles sold in 2030, compared to 658,000 in 2023 thanks to an extension of its range towards the C segment, which includes large sedans and SUVs.
“After Jogger, Dacia Bigster will embody this evolution from 2025 and 2 other vehicles will follow,” the group said in a press release.
This evolution of the “product mix” should contribute half to the doubling of the brand’s turnover by 2030, underlined Renault.
Dacia will also continue to increase its profitability: it is targeting an operating margin rate of 15% “before 2030”, compared to a “double-digit” margin today. It will also maintain a return on equity (ROCE) higher than that of the rest of the group, the latter aiming for an ROCE of more than 30% from 2025.
To achieve these objectives, the brand will follow the recipe that has made its economic success, namely the reuse of numerous elements from one model to another, a hyper-competitive industrial base and limited R&D spending. “Dacia will gradually move from accessible electrified thermal solutions to affordable electric vehicle offerings in Europe”, taking advantage of technological building blocks developed elsewhere in the group, Renault also specified.
-François Schott, Agefi-Dow Jones; 01 41 47 27 92; [email protected] ed: VAT
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June 17, 2024 1:46 p.m. ET (17:46 GMT)
