Apple has no reason to complain about the iPhone 16: the launch of the new range more than contributed to the manufacturer’s very good results in the third quarter, even if this remains insufficient to take first place in the manufacturer rankings.
The figure makes your head spin: between July and the end of September, Apple has sold $46.2 billion worth of iPhones, 5.5% more than during the same period last year. L’iPhone 16 certainly contributed to this growth in sales, even if the real impact will only be felt in the fourth quarter: marketing of the new range began on September 20, at the very end of the third quarter.
Read iPhone 16 / 16 Plus review: is the best iPhone still recommendable?
This good fortune can be seen in Canalys’ statistics for this quarter. Apple would have delivered 54.5 million iPhones, a volume up 9%. iPhone 12 and 13 users are particularly likely to buy the new models. The manufacturer’s efforts to diversify production (particularly in India) have reduced delivery times around the world, particularly in emerging markets, thus boosting the management of pre-orders and boosting local demand.
All-out communication around Apple Intelligence would also help a lot to revive public interest in the iPhone… even if we had to wait a few weeks after the launch of the iPhone 16 to see firsthand what it was really about, with iOS 18.1. During the quarterly results presentation, Tim Cook said that the adoption rate for this update was twice as high as for iOS 17.1 last year.
Read iOS 18.1 is full of new features, but you won’t be entitled to almost anything
Canalys also believes that the deployment of Apple Intelligence over time could “ significantly dampen Apple’s performance, both in the fourth quarter and in 2025 “. European iPhone and iPad users will have to wait until next April to take advantage of these functions.
Samsung still sits in first place in the ranking, with 57.5 million smartphones delivered, a figure down 2%. The Korean manufacturer is holding its own thanks to its entry-level models with good value for money. Behind the leading duo, three Chinese representatives: Xiaomi whose deliveries increased by 3% to 42.8 million units, Oppo with 28.6 million (+8%) and Vivo in great shape with 27.2 million and growth of 24%.
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Source :
Canalys
Business
