The Holmarcom Group is revolutionizing Artificial Intelligence training in Morocco by partnering with Microsoft to launch the AI Institute, a center dedicated to developing the skills of tomorrow and propelling technological innovation.
The Holmarcom Group has created the AI Institute, a training center specializing in Artificial Intelligence (AI) and Data, in strategic partnership with Microsoft. The partnership contract was signed on the sidelines of GITEX Africa in Marrakech. This center, located in Casablanca, aims to develop the skills necessary for the AI market in Morocco and to promote innovation in the technology sector.
Meet market needs
AI Institute is designed to offer certification programs that meet the needs of the Moroccan market, while remaining aligned with the latest technological advances. “Artificial Intelligence is today a crucial lever for growth and performance, both professionally and economically. It is essential to acquire the necessary skills to remain competitive in this growing field,” said Karim Chiouar, Managing Director of the Holmarcom Group.
Drawing on Microsoft’s expertise, the AI Institute will offer high-quality training, internationally recognized certifications, and access to the latest technologies. The center will also benefit from collaboration with the DynIT firm for the provision of consultant-trainers accredited by Microsoft.
Adapted training programs
The training programs offered by AI Institute cover various aspects of AI and are designed for all skill levels. These programs are flexible, combining in-person and online sessions, and are certified by Microsoft. They open the way to new professional opportunities and help companies integrate innovative skills.
Salima Amira, Country Manager for Microsoft Morocco, added: “Our partnership with Holmarcom and AI Institute is a unique opportunity to strengthen digital capabilities in Morocco and stimulate local innovation. “Skills development is key to building a robust AI ecosystem and leveraging global digital transformation.”
In addition to training, AI Institute will offer an examination center to officially validate the skills acquired with internationally recognized certifications. The institute will also support companies with their training needs, ensuring personalized support to maximize the impact of learning on the ground.
Sanae Raqui / ECO Inspirations
