Zara Home slides into the former The Conran Shop in Paris. The decoration brand owned by Inditex, the world number one in clothing, has opened the doors of a store located on rue du Bac, in 7e district, Thursday May 23.
Read also: Article reserved for our subscribers In Paris, The Conran Shop will permanently close its doors at the end of December
Add to your selections
Located at the foot of the Le Bon Marché department store, a subsidiary of LVMH, this premises, owned by the luxury group, was operated for over thirty years by the design brand founded by British designer Terence Conran, until its sudden liquidation. in December 2023. Zara Home is moving there for a period of one year, explains a spokesperson, in order to test its concept on the left bank of Paris, in this bourgeois district known for its fabric publishers’ showrooms. furniture, its designer furniture stores and its decoration boutiques. Then even if it means settling there permanently.
Obviously, former customers of The Conran Shop will not be disoriented. The Spanish brand did not carry out major work to install its household linen, furniture and tableware departments in this 1,600 square meter complex. However, they might be surprised by the breadth of its offering and its labels; the chain is positioned in a niche of affordable prices, without however being close to those of Ikea, the world number one in furniture known for its low prices.
Development step by step
She sells not only linens and candles, but also sofas and tableware. The distributor cultivates a chic image, avoiding the bright colors and prints typical of entry-level brands. Here everything is white, beige or pastel. To enhance its image, for two years, the brand has called on Belgian designer Vincent Van Duysen for a collection of sofas.
Read also: Article reserved for our subscribers “His furniture improves with age, like good wine”: Vincent Van Duysen, the designer of happy sobriety
Add to your selections
Created in 2003, the brand operates 400 stores and an online sales site in 60 countries. Its turnover is not revealed, specifies a spokesperson for the group whose sales have almost reached 36 billion euros in 2023. But clearly, in France, its second largest market in the world, where Zara has more than 110 stores, the group continues its development at a steady pace.
Zara Home has been present in France since 2007, the date of the inauguration of a first point of sale, on the right bank of Paris, boulevard de la Madeleine. Seventeen years later, its fleet reaches only 15 addresses, including 8 in the Paris region. The brand is preparing to expand its store operated since 2013 in the Beaugrenelle shopping center in Paris (15e arrondissement) and to open one in Marseille in the Prado Shopping center. Abroad, by the end of the year, Zara Home will set up operations in Antwerp, Belgium, and Milan, Italy, two other cities known for their design and furnishing offerings.
You have 30.03% of this article left to read. The rest is reserved for subscribers.
