the essential
The Louis Vuitton luxury store, located in the Saint-Etienne district of Toulouse, will close its doors on December 6, after 35 years of existence. The brand confirmed to Dépêche du Midi the rumors that had been circulating for weeks on this subject.
It is a page of luxury that will turn in the Saint-Etienne district. The Louis Vuitton boutique, specializing in leather goods and accessories, is preparing to close its doors. Rumors had been rife about him in the city center for several weeks. And after a long wait on our part, the press service of the brand, owned by the emblematic LVMH group, ended up confirming them. The Toulouse store will definitely close its doors on Friday December 6. “I can confirm that it will close, but the house will not comment on this closure,” we were told soberly.
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After 35 years of presence in the Pink City, this announcement is seen as an event for traders and Toulouse residents. Installed first at 26 then at 39 rue Croix Baragnon, the brand stands out with its black facade, whose curtain, also black, rises every day at 10:30 a.m., for a few more weeks. Its closure is a symbol which tends to prove, once again, that luxury is struggling to flourish in Toulouse. After the departure of Hermès from rue des Arts in 2020, and those, older, of Jean-Paul Gaultier or Issey Miyake to name but a few, it is clear that the main brands in the sector are numerous having gone out of business, when they quite simply never took up residence in Toulouse.
If the date was confirmed by Parisian management, Toulouse employees are still keeping the secret. According to a street merchant, this store has essentially become a collection point for purchases made online, and would only attract a few buyers due to its location, although well chosen, on rue Croix-Baragnon, which has just been pedestrianized. what’s more. According to our information, the other Louis-Vuitton brands located in the South of France, in Bordeaux, on the Cours de l’Intendance, and in Nice, on Avenue de Sweden, would generate more turnover. Hence the group’s desire to refocus its brand on its most profitable stores.
