How this town in Loire-Atlantique cultivates humor to be loved

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Ideas are definitely flowing in this communications department of the seaside resort of Batz-sur-Mer (Loire-Atlantique).

The latest 2024 campaign to promote the territory has even just been awarded a silver hashtag by the Observatory of Digital Public Communication.

Regulars of social networks or subscribers to the Facebook page of the town of Batz may remember: before the summer, the town and its Municipal Tourist Office had called on theItalian artist Pietro CataudellaCityLiveSketch on social networks (www.instagram.com/citylivesketch), to enhance Batz’s heritage and environment.

Montages full of humor

The communication campaign gave rise to photo montages (by Arnaud Dréan) and drawings full of humor and poetry to make people want to visit Batz and strengthen Batz residents’ attachment to their city, through staged places that are dear to them.

In total, six visuals were created and released at the end of April-beginning of May 2024 on Facebook and Instagram.

This prize rewards the work of strengthening the reputation and attractiveness of our town, and I congratulate all the agents of the communication and promotion of the territory department for their creativity, their daily work and their involvement in making the town shine. de-Batz and its villages.

Awards every year

Each promotional campaign meets with real popular success.

And this one did not break the rule. But not only that, the recognition of their peers is also regularly there.

After two gold hashtags in 2021, a bronze hashtag in 2022 and another in 2023, the municipality takes second place here, and therefore un hashtag d’argent in the territorial attractiveness category… Facing large communities such as the department of Maine-et-Loire and Bordeaux metropolis.

This prestigious award was officially presented on October 10 during the 2024 National Digital Communication Meetings organized by Cap’Com in Rennes.

Free participation

The Digital Public Communication Observatory is a collective intelligence laboratory, founded in 2016, which rewards inspiring, inventive, offbeat and successful digital communication actions each year. Participation in this competition is completely free for communities.

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