Why are publishing houses overwhelmed by the phenomenon of “romance”?

Why are publishing houses overwhelmed by the phenomenon of “romance”?
Why are publishing houses overwhelmed by the phenomenon of “romance”?

DECRYPTION – Some publishers are trumpeting that they are going to launch a collection of this popular genre, as if they had finally understood the scale of the movement. Except they are five years late. The phenomenon is already old…

We didn’t see them coming. Mélissa Da Costa, number one since last year, Morgane Moncomble, number three in this list, Sarah Rivens, and even Virginie Grimaldi (number four)… More and more authors in our ranking are going under the radar.

Literary criticism and the traditional media do not talk about them, or very little (most of them are women). And, more importantly, perhaps more worrying: traditional publishing houses didn’t see them coming either. Bookstores are forced to make space for them as demand is so strong. The audience is as young as the novelists: Sarah Rivens, a young French-speaking Algerian, is 25 years old; Morgane My height, 28 years old…

Also read
Sarah Rivens, Morgane Moncomble: these new publishing stars who will get your teenagers reading

Self-publishing

Why have traditional publishers missed the phenomenon? Because all these novelists were born on the internet, via social networks, by self-publishing. Then, they were picked up by publishing houses « papier »

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