What if the best influencers for the book market were not where we expected them? Exit the Booktubers or other Booktokers, the last master in the matter is called AJ Brown and is an American football player for the Philadelphia Eagles, notes the Associated Press agency this Monday, January 13. The 27-year-old, who plays wide receiver, was spotted reading the book “Inner Excellence” while on the bench during the playoffs against Green Bay. Packers in the NFL.
And through the magic of television and the Internet, the trick was played: the work unknown to the battalion until then was propelled to the top of sales on Amazon as of Monday morning. A personal development book written by Jim Murphy, a former sports trainer who specialized in coaching. It announces the color from the cover, “Train your mind for extraordinary performance and the best possible life”.
A book he uses for his mental preparation
AJ Brown, known for his recurring courtside reads, humorously admitted, “This time you got me,” about the dozens of messages he received on the subject. He explained that he found the lessons in the book “useful” because for him American football is “90% mental and 10% physical”.
“I didn’t expect that. It’s a real gift,” Jim Murphy admitted this Monday to the Associated Press. “I looked at Amazon last night and it was number one. It was probably never higher than 8 or 9,000 at the best of times,” he recalled. And it’s an understatement to say that sales have exploded: before AJ Brown was seen with “Inner Experience”, the book was at… 523,497th place among best sellers.
