Instagram seems to test a new feature allowing lockmaking their access conditioned at the entrance to a keyword or code. An option that could help creators strengthen their community commitment or to Reserve content for their most loyal fans.
Indices to unlock videos
TechCrunch spotted that the Instagram account @design Recently shared a locked reel, accompanied by an index to unlock it. Once the right code has entered, an animated banner appears with the mention « coming soon »which seems to refer to the upcoming arrival of this account on Threads.
A tool for creators
As explained TechCruncha creator could for example Share a real accessible only with a specific wordby giving a clue that only his subscribers would recognize, as the name of his pet. This would allow to broadcast exclusive videos without going through a paying subscription or an external platform.
A new alternative to hidden stories
Instagram already offers an option to Private story unlocking via a direct messagebut this new feature of Reel Located does not require any exchange Between the creator and his audience. Instagram has not yet commented on this test, and It is unknown when – or even if – the function will be deployed au grand public.
