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From Carouge to the Moroccan desert: to leave everything for a new life

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ThoseExpat testimony “I gave my tea store to go and live in the

After thirty years spent at the head of the Betjeman & Barton de Carouge store, Véronique Gallais has just changed his life. With her husband Abdellah, she now manages a guest house which they have fully thought in the Drâa valley.

Jennifer SeguiPosted today at 9:04 p.m.

Smalling elderly woman, holding a tea jar, in a shop filled with teapots and colored cups on display on shelves.

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In short:
  • The owner of a Geneva tea shop transmits her business after thirty years of activity.
  • His atypical journey led him from rural to specialized trade.
  • His passion for tea has gradually developed, becoming a recognized expert.
  • It now opens a page in in its restored Casbah.

“These magnificent thirty years around tea, they absolutely had to end in style. When the decision was made to pass the hand of the store to Marie, which has been by my side for twenty-four years, I only expressed one wish: to be able to say goodbye on a party on March 22.

Thank all these people, all these customers, these friends, who, for three decades, have made This arcade Much more than a commercial . Because, around this counter, these shelves overflowing with fragrant boxes and multicolored cups, many things happened, there were many . We laughed, we cried. I lived half my life there. However, nothing predestined me For sale tea in a small carouge storeme, the little Breton born on a farm.

A tomboy side

A only daughter, I have always had a strong character, probably to prove to my father, who would have liked to have a boy, that he did not lose anything at the . Even if I didn’t miss anything, life was hard, punctuated by . Rather of the active and dark type, I often dragged with boys. I worked well at school, which I loved. I was even a year in . I dreamed of studies and travel, already …

Two women in a joyful embrace holding large bouquets of colorful flowers in front of the Betjeman & Barton store in Carouge.

But at 15 and a half, my parents decided otherwise. And I had to leave the college benches to learn a job. In of the few opportunities that presented themselves in my small village, I became apprentice Bouchère-Chacutière in the local shop. It was hard, I remember these little mornings where you had to dive my hands in buckets of icy salt. But I learned a lot and I immediately felt that I was good at trade. The work did not scare me, I was organized and I mainly appreciated relations with customers.

contact with Morocco

My apprenticeship finished, I went to Dinan to work in a supermarket, the beginning of freedom. I lived in the city, I was independent. And then the jobs went on… I worked in merchandising in Lyon, I took care of the training of staff, I was moving throughout the Rhône-Alpes region. I really liked this life. One day, I met Genevans who offered to work in an editing box in the region, which sold encyclopedias in Morocco. So here I was a year there, in a country that I immediately liked.

Traditional Moroccan lounge area with colorful cushions, round coffee table and wooden wall decor.

Back in in 1988, I settled there so that I never set out again. In addition to my jobs, and always so motivated by learning and discovering, I have trained in languages, management, accounting, . I didn’t let go. I wanted to find this self -esteem lost when I had to stop school. And then arrived the providential meeting. The one that has changed everything. I met Marion Baird, who was decorator in Geneva. Very quickly, I became his assistant. I led her everywhere, she took me to the clients, London, Paris, etc. And there, I learned again, and very quickly, she understood that I had a gift for the decorationI knew how to grant the colors, mix the materials. I was very shy, but I did not hesitate when it was a question of giving my opinion. At the same time, I started working with Marion’s daughter, who had … a tea shop in Carouge! I had never drank a cup of tea in my life. And I myself holding this shop where the Darjeeling drinkers of all Geneva came to provide themselves in quality sheets.

Passion for green tea

At the start of the one for whom I worked, part following his lover, I found myself alone. And, there again, far from discouraging me, I managed this in my own way. I documented myself on tea in books, I decorated the store and the windows with the most beautiful materials. In 1994, thanks to a friend who lent me the funds, I was able to take over the shop. The start of an adventure of thirty years.

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I had my first taste thunderbolt for a green tea, a superb long jing, a revelation. I believe that what made me this universe is that tea is always an invitation to travel. Little by little, I became a bit of an expert in this area, which was not as popular as today. I started the tastings of great wines, the food and teas agreements, I collaborated with the Changins wine school. Around me, I brought together a team of enthusiasts, including my dear Marie, who started working with me when she was only 19 years old.

Love in Ouarzazate

In 2007, and after thirteen years entirely devoted to the store, I decided to go on vacation in Morocco. I in the Ouarzazate region, in the Drâa valley, and I fall in love with the place. I tell myself that, whatever happens, I will have a house here. A little later, I meet Abdellah, who was born in the surrounding mountains. I am 40 years old, I sell tea in Switzerland and I have a bust of Buddha in my apartment. He is six years younger than me, comes from a of eight and is Muslim.

Two smiling people posing together in front of a stone building, one wearing a traditional blue garment.

Everything separates us, but we do not leave ourselves and we are getting married in 2008 at the town hall of Eaux-Vives. During these years, we set out together to revive an old adobe house in the village where he was born.

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While working both in Carouge, we manage the work and its vagaries at a distance. In my head, I know exactly what I want, from the pace of the building to the color of the fabrics through the slightest object. After twelve years of work, Our Casbah has opened Its doors in October 2019 in Euphoria, to close them in early 2020 in the most horrible uncertainties because of the COVVID.

Tea in Berber country

Since the reopening in October 2022, I knew that I had to the page of the tea shop to live this third phase of my life in Morocco. It is the quiet spirit that I transmitted the keys to Mary. My daily life now is an ocher earth house in the heart of this magnificent valley. It is this vibrant . It is this silence. And if I always serve tea, it’s in a menthol and very sweet version. But always to welcome. ”

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