For three years, in several municipalities in the region, to receive advertising in its mailbox it had to be indicated with the “yes ad” sticker. The objective aimed to limit paper waste. Almost half of the prospectus ends up in the trash, without being read. But since May 1, the government has ended this test system.
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In Beauvallon, Drôme, to receive advertising in his mailbox, in the past three years, it was necessary to demonstrate with a “yes ad” sticker. Less known than the famous stop pub, the device is now over.
On the Beauvallon market, the inhabitants learn both the existence and the disappearance of the system. Some were surprised not to receive prospectus for several years.
Employed in her pink jacket, a resident details: “We receive practically more, it lacks “she admits. “”Yes, I like it before going to do my shopping to watch what is on promotion. “
Another woman explains that she does not regret her mailbox without advertising. “From time to time, we receive it, but it’s true that it is useless, personally if I don’t have that suits me very well.” Finally, a third person testifies, “All these papers are not good for the planet, it’s waste “.
Since May 1, the government has decided, “yes Pub” will no longer be experienced in Drôme, nor in Ardèche, despite the positive feedback from certain communities.
The Ministry of Ecological Transition considers that “The evaluation report draws up a nuanced return and without unanimous conclusion on the consequences of a passage from the” stop pub “to the” yes pub “in the voluntary territories”.
The “Yes PUB” disposal would have made it possible to reduce paper waste by 30%.
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© France 3 Rhône-Alpes
The disorientation decision The Drôme waste processing union. On the territory of Drôme, 8 in 10 inhabitants no longer received advertising. This measure made it possible to reduce paper waste by 30%.
For Geneviève Girard, the president of the Ardèche Drôme waste treatment union is a surprise. “”We were really far from imagining this outcome, it was even the opposite outcome that was looming. So today, we are completely in disarray and we want to know why the state made this decision which goes against what we see, us on our territory. “
The union requests that “yes pub” be maintained on a voluntary basis. In the meantime, the inhabitants will have to stick again a “stop pub” sticker on their mailbox so as not to receive unnecessary prospectuses.
Article written from the report by A.CARVO and H.CHAPELON
