The Moroccan industrial group Enossis, through its 100 % national marks Mio and Zen, has just won emblematic recognition: that of the product of the year in Morocco, awarded by the consumers themselves. A consecration that his CEO, Radi Anwar, does not simply consider a trophy, but as a strong signal of the anchoring of Moroccan brands in the daily lives of citizens.
“Today, our product is elected product of the year thanks to its quality, and it is the Moroccan consumer who decided it. It is not just a price, it is the consecration of a work rooted in the made in Morocco ”, he said with conviction. This recognition, according to him, goes beyond the commercial setting: it is part of a key moment in the economic history of the kingdom.
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At a time when Morocco is starting a strategic turning point with the implementation of its new development model and the preparation of the 2030 World Cup, Moroccan industrialists are called upon to play a decisive role in the construction of national economic sovereignty. “A Morocco in full rebirth cannot succeed without enhancing the Moroccan brand. And this industrial success cannot exist without a vision, that of His Majesty the King, may God protect him ”, a souligné Radi Anwar.
For the president of the Enossis group, industrial sovereignty is inseparable from national identity. “Talking about success without mentioning the 100 % Moroccan brand would be a mistake. It is through it that we can build a full economic sovereignty, carried by the confidence of consumers, by local innovation, and by an industrial policy aligned with the royal vision. »»
