Thursday May 22, Marseille will become the capital of France. Finally almost … It will be that of the manufactured in France by welcoming the 2nd edition of the Made in France meetings, a national event carried by Olivier Robert, manager of French sacred, a marketing Aix agency dedicated to companies in Made in France.
Why these meetings whose common thread is reindustrialisation and relocation? “To highlight French entrepreneurs who have know-how, who remain on our territory and who innovate, explains the organizer. Also because there is no event of this type where the actors of Made in France exchange during round tables, conferences and workshops on good practices and can find contacts, responses to continue to produce on our territory. “
Reinvent its economic model
Understand by that, review your economic model. Why not in cooperatives or cooperative and participatory companies (SCOP)? A good idea, especially since 2025 was declared their year by the UN.
To reinvent yourself is also to take the risk of making volume to lower prices like bamboo toothbrushes from the Les Virtuous company which made them 500,000 to offer them at 99 cents.
Above all, underlines Olivier Robert, nothing should be expected from politicians. “Since the Covid who has shown how much we depend on the other countries, nothing has really moved: we even add balls at the foot of the bosses.” And to quote the leader of Airbus who recently evoked the calls of the foot of foreign countries unrolling him a red carpet to relocate to them.
Virtuous
Precisely, wanting to reindustrialize the hexagon where land is lacking-especially in the region-and the cost of the workforce is high, is it playable?
Yes, estimates Olivier Robert who plans to create a Made in France business club. Because beyond ethics not always respected in some countries, consumers are ready to play the game and buy tricolor. And the companies that return to France as did paraboot shoes reintroduce sectors on the territory, upgrade know-how and create jobs. A virtuous phenomenon in every way.
To talk about Made in France, Olivier Robert brought together sizes around him: Pierre Gattaz, ex-boss of Medef and godfather of this editio; Nicolas Chabanne of “Who is the boss?!”; The Handisport athlete, expert in resilience Axel Alletru; Henri Nicolau-Guillaumet, CEO of BIC France but also Gilles Attal, president of the Appellation Origin France Guarantor. And leaders who have reinvented their model: Jean-Michel Nicolas, leader of the Scop Bergère de France, Vincent Vallin de la Scop Durax or Olivier Leberquier of 1336-Spopti (ex-Thé Elephant).
Made in France meetings. May 22 in Marseille. Tickets: from 41 to 81 euros (with the two meals).
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