The “Yes Pub” device will not be extended

Perhaps you have noticed the mention “Yes Pub” stuck on mailboxes. The experimentation of this system, which strongly restricted the distribution of advertising prospectuses not addressed in certain territories, will not be extended, the government announced. This experiment, named “Yes Pub” and imagined by the Citizen Convention for the Climate and provided for in the Climate and Resilience of 2021, took place in fourteen municipalities or communities of municipalities since 2022.

It prohibited the distribution of default advertising prints, unless consumers had stuck on their mailbox the mention “Yes Pub”. “Given the very contrasting elements resulting from the experimentation and the transition context already at work in matters of advertising, the government does not consider it appropriate to carry a bill proposing the generalization of” yes pub “”indicates the Ministry of Ecological Transition on its website.

Return of “Stop pub”

“On date, the generalization of“ yes ads ”has also not been the subject of legislative proposals within the assemblies. In the absence of a legislative vector proposing the generalization of “yes pub”, the “stop pub” will therefore be in application again at the end of the experiment on May 1, 2025 everywhere in France, including in the pilot territories “he continues. The “stop pub” for its part prohibits the distribution of advertisements to only mailboxes of individuals who show their refusal by a sticker.

The circle of allies, which presents itself as a grouping of economic actors linked to the advertising print and paper, praised the government’s announcement. She “Mark the return to reason for our local businesses present in experimental areas, with a fairer and equitable communication in our territories, and the preservation of a French sovereign paper industry”estimated these professionals in a press release.