“I was looking for a white box to be able to give free rein to my creativity and my sensitivity” explains Guillaume Delacroix about his new Parisian apartment. The only prerequisite was that the space had to be large enough to accommodate the “Rose” sofa by Joris Poggioli, a majestic piece made from an assembly of four corduroy rolls. At the head of his communications agency founded with his partner Wassim Saliba in Paris in 2015 and now established in New York and more recently in London, Guillaume honed his taste for beauty by visiting flea markets with his father over the years. his professional transfers to New York, Vienna and Budapest. A habit that he maintains today whenever he travels. More than a tradition established during his adolescence, this passion for China leads him to spend several hours online, on the 1stDibs site in particular, without necessarily looking for a specific piece but for the pleasure of letting his eyes wander and catching objects that call out to him. Guided by his instinct and his training in art history at the Sorbonne, the Parisian collected design and art to furnish his apartment in the capital and his country house.
Located in the 11th arrondissement, this interior does not represent a show of force from its tenant. The communicator has designed it as an intimate living space. A pied-à-terre and refuge for those who travel to the rhythm of Fashion Weeks and the events of the fashion, beauty and design brands it represents. A real choice, the pink carpet ensures that the tranquility of the neighbor on the lower floor is not disturbed. Its uniqueness allows you to create a welcoming atmosphere and awaken different senses, touch when you walk barefoot and the view with this candy color which brings another perspective on this apartment. To compose his decor, Guillaume drew on his existing repertoire. Here, he brings together designer pieces such as the “Bambole” sofa by Mario Bellini reupholstered in cream leather, as well as the “Petalas” coffee table by Brazilian Jorge Zalszupin. This pointed range responds to objects with emotional value, such as a yellow seahorse found for 5 euros near Vienna. In his apartment, the elements respond in chromatic harmony, like the screen which adorns the living room and gives a theatrical side to this double reception space.
In the bedroom, the bed placed at floor height and covered with immaculate bed linen fades away to retain only what surrounds it. Under the window, a vintage floral sofa miraculously finds its place between two storage units. A stroke of luck illustrating the modus operandi of Guillaume who lives in this apartment by following his intuition. This piece unearthed at the Vanves flea market for a few hundred euros sits alongside plates by ceramist Hylton Nel, whose creations recently served as decor for the Dior men's spring-summer 2025 fashion show. Installed for a year, the Parisian believes that the decoration of its interior is finished. He creates an orderly cabinet of curiosities where his personal taste is freely expressed.
On the wall in the bedroom, Indian furniture brought back from a trip to London. The photo on the floor is of Laura Jane Coulson.
Sofa found at the Vanves flea market. The plates hanging above the cupboards were made by ceramicist Hylton Nel.
In the entrance, console by Joris Poggioli, topped with a mirror found at Barracuda Interiors, in Lisbon. The ex-voto hearts come from a market in Mexico.
Italian screen from the 1960s. In the background, in the corridor, small antique sculptures from Benin in the shape of a leopard.
