The Mediawan group is displaying its ambitions for the RTL9 channel by supporting its positioning and strengthening its offer.
Leader in prime time and on the podium of the most watched pay channels*, RTL9 continues to assert itself. The family channel, which owes this success to its programming and its long-standing partnerships with the biggest American majors, is consolidating its offer and changing its schedule.
RTL9 becomes more impactful on the cinema with an even richer programming and an editorial line closer to the news of theatrical releases. The channel offers a selection of the greatest films on the air and puts cinema in the spotlight through a dedicated program, Ciné ou Canap, presented by Marie Palot. For viewers, RTL9 is the guarantee of watching a quality film every evening.
The channel is also innovating with the arrival, in the afternoon, of premium US series for the first time broadcast on a cabsat channel, such as Dr House or Person of Interest.
Finally, this new schedule sees the return of criminal investigations on the channel with unpublished original productions.
This evolution is underlined by a new graphic universe. From May 29 (Date Métropole, editor’s note), a new look and a new logo will be on the air. The latter aims to be resolutely more current while keeping the legacy of the former, which had not changed since 2011. This new logo symbolizes the channel’s strategic positioning. It adopts a more harmonious and homogeneous color universe to anchor RTL9 in the color codes of cinema and position it as a modern and creative offer.
Remember that the RTL9 channel is available on all pay TV media in Overseas (Except Zeop, editor’s note) and in Metropolitan France.
