A particularly anticipated launch. This Monday, November 11, TF1 began broadcasting its event series Cat’s Eyes (our opinion), announced for several months with – numerous – trailers and a major campaign on social networks. It must be said that the very complicit trio formed by Camille Lou, Claire Romain et Constance Labbé had a lot to do, with particularly fierce competition. So, in the end, were many viewers flocking to the front page to discover the genesis of the adventures of the Chamade sisters?
Cat’s Eyes : What audience for the launch of the TF1 event series opposite L’amour est dans le pré and Les invisibles?
And the answer is yes. Indeed, the first episode of the evening was followed by 5.12 million curious people, or 24.4% of the public present in front of their television screen. At 10:20 p.m., there were still a little more than 4 million enjoying the adventures of the three sisters or laughing at the quips of Élodie Fontan, the “bad guy” of the series, for a market share of 25.3%. Better still, the series attracted nearly 40% of the famous “women responsible for purchases under 50”, a privileged target. On average, therefore, 4.55 million French people were on TF1. A successful launch for TF1 fiction, but has it managed to outclass the juggernaut? Love is in the meadow on M6?
Cat’s Eyes: Did the event series do better than Love Is in the Meadow?
Here again, the answer is yes, since TF1 ranks at the top of the audiences for the evening of this Monday, November 11, 2024. Opposite, on M6, 3.89 million faithful (19.5% market share) followed the continuation of the adventures of farmers in search of love, accompanied by the voice-over provided by Karine Le Marchand. On France 2, The invisibles began their unprecedented fourth season in front of 2.5 million aficionados for 12.2% of the public present in front of their television screen. For the record, last September 16, the start of Brocéliandethe fiction carried by Nolwenn Leroy, attracted 4.46 million curious people for 21.7% of the public present in front of their television screen and 23.9% of the FRDA-50. The second attracted 3.93 million viewers for a 24% market share and 26.3% among women responsible for purchases under 50.
Note that TF1 specifies that this is the “best launch for a series since HPI”!
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