A new study reveals that the French spend an average of 4:23 a day watching videos.
We scrolle, we scroll, we scrolle and we forget how long we just passed in front of our smartphone. Not to mention the hours spent in front of television or on Netflix. According to a mediametry study, the French devote on average 4 hours and 24 minutes a day Watch videosall supports combined. This figure encompasses the consumption of television content, live or delayed, on a TV station or on another digital device, but also of streaming and social networks.
This viewing time is similar to that of 2019before the health crisis, noted a press release.
Television, in force in 2024
The results show that uses are evolving. But Television continues to resist. In 2024, she represents 64 % of the video timeagainst 36 % for content on streaming platforms and social networks. These good figures, TV channels owe them in particular to news, including the Olympic and Paralympic Games in Paris and the dissolution of the National Assembly.
“Best audience in history television, The opening ceremony of the Olympic Gameson July 26, brought together 24.4 million viewers. And every Frenchman spent an average of 28 hours ahead Olympic events et paralympic“indicates mediametry.
The study also shows that viewers also like Take advantage of their delayed TV programs. They watch an average of 10 minutes of on -demand television per day on channel platforms such as France.TV, TF1 + or M6 +, which offer programs before their dissemination or in replay.
For Laurence Deléchapt, TV & Cross Media director, “LBy dint of the TV media today, it is to combine a powerful live broadcast, which federates during key television moments, with the richness of a proposal for content on demand on a BVOD platform. “
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