The war is declared: Kanye West attacks Kim Kardashian business by reproducing one of the brand of his brand

Kanye West would he try to take revenge on his ex-wife, Kim Kardashian? Not impossible. While the businesswoman is very successful with her skims brand, her ex-husband could put sticks on the wheels by offering almost identical products. Indeed, the American rapper announced that he returned to fashion with a female collection for Yeezy. On Instagram, he shared a first prototype of a high -waisted body that Bianca Censori, his partner of the moment, has already worn several times. A body that strangely presents lines similar to those imagined by Kim for his loungewear brand.

If the 47-year-old American has moved away from the business of his ex-wife, he was however very present at the start of the brand. Ye helped Kim launch his business in 2019 by helping her imagine clothing near the body, bodys and underwear in the same palette of flesh colors. At the time, the American star would have won two million dollars in the space of only a few minutes at its launch.

The label has now transformed into a real empire valued at more than four billion dollars. If Kim is synonymous with skim, it is West that she described as a “ghost creative director” of the brand a few years ago. Three years and a divorce later, the designer condemned the imagery of society as being “suspected” in an interview with the American editorialist Tucker Carlson. He also said that he had used his relationships in fashion to “establish Kim so that fashionable people say:” I’m ready to wear Kim’s line “”.

If the new range of Kanye West certainly has the fabric of a skiing competitor, according to Forbesthe rapper still has a 5 % stake in the label of the mother of his children. Kim Kardashian has not yet reacted to the new launch of his ex-husband, surely too busy managing his new Valentine’s Day collection whose face is no more or less than rosé, the singer Coréano-Néo-Zélandaise 82.7 million subscribers.