When announcing its quarterly results, Netflix announced that a new price increase would take place. France is spared for the moment, but probably not for long.
Original programming is expensive. In essence, this is what Netflix wanted to send as a message when presenting its latest quarterly results. While the streaming service has gained 19 million more subscribers by the end of 2024, the ambitions of the streaming giant do not stop there and the prices of its subscriptions will follow the same trend.
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As noted by the New York Times, all subscription plans will soon increase their prices. First in the United States, Canada, Portugal and Argentina, and probably then in the rest of the world.
What increase?
Generous, Netflix was kind enough to provide details of the increases that will arrive in the United States:
The subscription “ Standard with advertising » will pass from $6.99 to $7.99
The subscription “ Standard» will pass from $15.49 to $17.99
The subscription “Premium» will pass from$22.99 to $24.99
These increases will arrive in the affected countries as early as the next billing cycle. If we do not know exactly in what sauce the rest of the Old Continent will be eaten, in terms of prices, it is possible to speculate based on the (now dense) history of price increases in France.
In October 2023, subscriptions had increased by $2 to $3 in the United States, which translated into an increase of €2 on certain plans in France. This new increase of $1 to $2.5 will therefore undoubtedly increase prices by €1 to €2 here. Undoubtedly not all formulas will be affected in order to spread the effort a little among all subscribers.
And what about programming?
To make things easier, Netflix gave an overview of what awaits Internet users who remain subscribed to the service. In addition to new episodes of Squid Games which have just arrived, the last season of Stranger Things is also in the pipeline for 2025, as is a new opus in the saga “ At loggerheads » with Daniel Craig and theFrankensteinby Guillermo Del Toro.
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The platform also wants to continue to diversify into “ancillary” content, such as games or sporting events. A new option to add an additional member to your “Standard with Ads” subscription should also appear in the coming weeks. If we are to believe Netflix’s trajectory so far, this should be enough to keep Internet users captive for a few more months, or even to recruit new ones.
