Jürgen Klopp has officially begun his new role as ‘Head of World Football’ at Red Bull, expressing his excitement at the prospect of working within a multi-club, multi-sport network for the first time.
Klopp’s vision includes electrifying performances on the pitch, top-notch entertainment for fans, and a long-term strategy for the clubs under his leadership. “I want people to watch us play and – without reading the name on the jersey – to feel: We are Red Bull,” he said in his first media appearance at Hangar-7 in Salzburg, after his appointment. early this January.
The septuagenarian also underlined: “My goal is to evolve football: For our clubs, for our players, for our talents, but also for the sport itself. Someone has to take care of it. So, yes, supporting football while ensuring long-term success with Red Bull is very appealing to me.”
Klopp’s coaching journey began in 2001 at FSV Mainz 05 in Germany, leading to a notable tenure at Borussia Dortmund and then Liverpool. His trophy cabinet includes domestic championships in the Bundesliga and Premier League, as well as the Champions League, FA Cup, DFB-Pokal, and FIFA Club World Cup.
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After an emotional farewell from Anfield in May 2024, he plans to use his expertise to develop a strategic vision for Red Bull football. “I have been a leader for the last three decades, but I want to listen, feel and learn. I want to understand what has been done so far because I can say that everyone has done a brilliant job. “It’s not like we’re starting from scratch will be a real challenge – but that’s exactly what we aim to achieve,” he commented.
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-Klopp, who primarily identifies as an athlete, also expressed his desire to learn from Red Bull’s commitment to different sports and athletes, hoping to make a lasting impact on clubs and world football.
“When you work as a coach you don’t have time for that because you play every three days, you only focus on winning or dealing with defeats. Now I am free from that. I have time and energy for everything else. That’s why the decision was so easy for me. It’s a sporting decision for the sporting philosophy of Red Bull. It’s exciting, adventurous and innovative. wanted to be a part of it – and now I am,” he concluded.
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Red Bull’s involvement in various sports on a global scale means Klopp expects to meet and share ideas with some of the most talented, innovative and successful athletes. Among the inspirational figures he is looking forward to meeting is Formula 1 world champion Max Verstappen of Red Bull Racing, who recently extended his championship run to four titles.
“There are so many things we can discuss,” remarked Klopp. “Not just on his concentration level, but on all kinds of topics. It’s truly amazing. I would like to understand how he can maintain peak performance while driving at speeds of 350 kilometers per hour in an F1 car. I have no idea how it works, so maybe he can explain it to me.”
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