This Monday, January 20 would be “Blue Monday”, the most depressing day of the year.
Nothing scientific about this, but more and more brands are playing on this idea every year.
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The 1 p.m.
Gray skies, very cold temperatures almost everywhere, vacations and celebrations already far away… Let’s say that at the moment, for morale, it’s not the best. This Monday is even supposed to be the most depressing day of the year, otherwise known as “Blue Monday”.
Under the pretext of wanting to cheer you up, some brands take advantage of this to offer you a range of offers. The TF1 news report at the top of this article shows a hotel chain which offers less than 20% for a stay in Casablanca, travel agencies also surfing on this day, a fast-food brand which offers reductions on its menus , a cosmetics brand promising low prices on its products… This strategy does not escape consumers. “Brands, of course, jump on it so they can sell“, summarizes a passerby interviewed in our report.
Objective, “create an emotional moment”
Is Blue Monday really the saddest day of the year? “Not depressed at all, no, no, it’s okay”replies a woman interviewed by our team in the street. In reality, no scientific study has ever proven that this third Monday in January is depressing. It is a 100% marketing operation, created in 2005 by a British travel agency to sell stays in the sun. And every year since then, certain brands have taken advantage of it. “In fact, we will create an emotional moment and create a link with our audience, our audienceexplains Sandie Giacobi, brand marketing expert. THISIt might also be a time to send a message. There are quite a few brands taking the opportunity to talk about mental health at this time, because it lends itself to it.”
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Blue Monday: 3 tips from a psychiatrist to counter winter blues
Do not necessarily bet on these commercial operations. The best advice for paying the lowest price for your next vacation is to book as early as possible.
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