As a crucial test against Juventus in Serie A approaches, the Italian press takes a look at new AC Milan coach Sérgio Conceição and the atmosphere around his arrival following the Supercoppa Italiana victory. In a detailed analysis, the renowned ‘Gazzetta dello Sport’ draws fascinating comparisons between Conceição and legendary coaches Antonio Conte and José Mourinho.
Describing Conceição’s character, journalist Luca Bianchin emphasizes: “He has a complex character and a striking personality; the new Milan coach embodies a mixture of strict rules, dialogue, sensitivity and a touch of cynicism.” Bianchin says Conceição represents a blend of traditional football values, emotional depth and a no-nonsense approach, saying: “He is fashionable because he is an instant winner, evoking figures of an era gone which are more authentic than refined, more direct than conceptualized.”
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Although he is known for his fiery temperament, the article points out that the Italian public understands Conceição’s multifaceted nature. Bianchin mentions: “It is complex and varied, not easily understandable, even posing a challenge for the English, and perhaps even for the French or the Barcelona faithful. Here in Italy, however, we have known Mourinho and Conte, so we are used to such personalities.”
-Despite the intense attention surrounding him, one aspect that Conceição prioritizes is his personal life. The article notes: “Although the first weeks gave a glimpse of Sérgio’s strict side, this man is much more than that. His private life remains off limits; do not seek to ferret out revelations about his wife, because you do not find none.”
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