It’s not the first time, and it certainly won’t be the last, but it is nonetheless difficult to accept for some supporters.
The NFL granted Prime Video exclusive broadcast rights for the AFC wild-card game between the Steelers and Ravens (won 28-14 by Baltimore) which began at 8 p.m. Saturday evening. Fans, once again stuck behind the paywall, are expressing their discontent.
“Another reason to stop watching the NFL… streaming playoff games on Prime, what a joke,” wrote one user.
“The day has finally come where they ruin the sport…Wake up NFL! not everyone can afford to pay for Prime Video,” reacted another fan.
“We need to come together as a country and fight the NFL and all the streaming services,” added a third.
Last season, the NFL signed a $100 million deal allowing Peacock to broadcast a wild-card game between the Dolphins and Chiefs. This match reached a total of 32.1 million viewers, becoming the most-watched live streaming event in United States history.
Amazon surpassed the previous deal with Peacock by making a new record payment of $120 million for the rights to the Steelers-Ravens game, as reported by Front Office Sports.
This follows Amazon paying approximately $100 million to broadcast the league’s first Black Friday game between the Dolphins and Jets in November 2023.
Amazon also streams “Thursday Night Football” games, a deal costing about $1 billion per season. This contract is valid until 2033.
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