Your wardrobe is full to the brim, but no item of clothing really stands out. Everything seems monotonous, already seen in the streets or on your favorite influencers. You are moving towards a more uniform style, less and less differentiated.
With the emergence of social media, fashion has never been more accessible. In the blink of an eye, an aesthetic or a product can go viral, adored and widely adopted, but just as quickly, these trends can fall into oblivion after becoming the object of a global craze. This phenomenon generates a mass effect, where we all end up wearing the same thing, at the same time, creating a uniformity of style. Therefore, the question arises: are we really constructing our own sartorial identity, or are we simply influenced by this continuous flow of images which often come from the same place, that is to say from social networks? This is where the concept of “fashion burnout” comes in.
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-What is “Fashion Burnout”?
This term describes a weariness of fashion, the impression that we all dress the same way, and this, in a limited period of time. At the start of the year, this feeling of boredom and monotony when looking at your wardrobe which is starting to lose its singularity is more present than ever. Social networks continue to gain in importance and trends move at great speed. Sometimes, the temptation of the easy way awaits us: a product is accepted by everyone, so we let ourselves be seduced and we buy it. To counter this gloom and…
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