As anticipation builds for the Australian Open, oOh!media has solidified partnerships with industry giants such as Qantas Frequent Flyer, ANZ and Subway to enhance its outdoor coverage of the prestigious Tennis tournament, which begins this Sunday .
During these two weeks of thrilling matches, oOh! will keep fans informed with key scores and highlights across a wide range of platforms, including boards in offices, airports, on the street, on the road and in retail. The initiative is part of a multi-year agreement with Tennis Australia, concluded in 2023, aimed at elevating the tournament experience for fans.
The collaboration is also set to evolve by 2025, with Qantas Frequent Flyer, ANZ and Subway planning to introduce further integration opportunities. This will involve seamlessly integrating their creative elements with vibrant Australian Open visuals and real-time tournament updates, using innovative creative templates that align marketing messages with engaging Australian Open content. .
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-oOh! Group Sales Director Chris Freel expressed his enthusiasm for the partnerships, saying: “The Australian Open is one of the major events in the sporting calendar, and it’s exciting to see renowned brands like Qantas Frequent Flyer, ANZ and Subway collaborate with oOh!
He added: “By merging creative content with live updates across our vast digital network, these brands are building meaningful connections with audiences at scale.”
Last year, the Australian Open attracted more than a million fans, generating an impressive $482 million boost for Melbourne’s hospitality and tourism sector, highlighting the tournament’s profound impact on the local economy.
