This Wednesday, January 8, 2025, Good morning ! The TF1 morning show celebrates its first birthday. But has the show presented from Monday to Friday by Bruce Toussaint achieved its audience objectives? Tele-Leisure takes stock.
In October 2023, Thierry Thuiller, news boss of the TF1 group, made an important announcement by announcing the arrival of a morning show on the channel. This ambitious project then had a very clear objective: to reach 10% audience share and enter the podium of the most watched French morning shows. “A crazy bet, but the results are there”enthused Bruce Toussaint during an interview with Tele-Leisure. Since the start of the school year, its meeting has attracted an average of 305,000 viewers, which represents 9.6% audience share, thus regularly crossing the famous 10% mark. This success rewards the efforts of the TF1 group and above all confirms the support of the public, establishing Bonjour ! as a new unmissable morning appointment.
Audience report: Did Bruce Toussaint succeed after a year on the air of Good morning ! The TF1 morning show ?
The fact remains that, in the ultra-competitive world of morning shows, the historical and indestructible Telematin remains largely the leader on France 2with an average of 690,000 viewers (23.4% PDA), however losing 54,000 curious viewers over one year. Followed by BFMTV (14%) and CNews (9.9%), also powerful. “The competition is strong and already well established. Our next goal is to become the second morning person in terms of viewers. A long-term job, but I’m in no hurry.”assured the journalist.
“Adjustments are permanent” : Bruce Toussaint unveils his new objective with Good morning ! The TF1 morning show pour 2025
Since its creation, Bonjour ! has already reviewed his copy last August, with a first part (7 a.m.-8:30 a.m.) very “news” and a second (8:30 a.m.-9:30 a.m.) more focused on a mood magazine with the columnists. “Our DNA is a strong regional anchor and a big part of the news”analyzed Bruce Toussaint. Some faces have also joined and strengthened the initial group, for example the political columnist Alba Ventura, while others have disappeared, like Hélène Mannarino. “The adjustments are permanent. We are already thinking about what comes next, with the possibility of strengthening the team and finding new sections.”concluded the presenter.
Belgium
