Classic products…
Princes
With pastry chef Aurélien Cohen and the Petits Princes association, Monoprix Gourmet is offering a collection of original pancakes for Epiphany 2025 (hazelnut & lemon zest, blueberry frangipane, puff pastry brioche, etc.) and a series of 5 beans. 15 beans will win a work by the artist Charlotte Angeli.
Winning beans
From 04.12 to 01.21.2025, Lidl is renewing its Epiphany operation with 60 vouchers worth €1,000 to be won after purchasing a frangipane pancake cooked on site. It is pure butter, made with free-range eggs and flour from France.
Frozen
Practical for anticipating, the frozen pancake has its fans. To be baked in the oven, it comes with a bean and a crown from Maison Thiriet. Frangipane version in 600 g, €7.99, 800 g, €9.99 or 2 x 200 g, €5.99. Or apple in 400 g, €6.90
…To original recipes
Planets
Leader of kings in grocery stores, Brioche Pasquier innovates with a lemon frangipane and livens up the season with a game to win a stay in Lapland, telescopes, projectors and boxes of beans. The unique participation code is printed on the in-pack crown.
Orange and cinnamon
La Fournée Dorée has created for Epiphany 2025 a crown with two chocolate chips (dark and milk) and orange peel (€3.39 for 350 g) and an apple and cinnamon Chinese kings (€3.59 for 500 g). ), both topped with sports-themed beans. Products popular with seniors.
Bakers
Present as a white label in the BVP section and in grocery stores under the Maline Thomas brand with different recipes, Thomas Brioche offers a wide range of crowns and Chinese kings in virtually all national brands.
Without forgetting regional traditions…
Regions
In 2025, Vandemoortele offers Breton, island and Provençal “inspirations”. A turnkey premium concept with bean, crown and black packaging mentioning the pure butter recipe and French ingredients. SMR: €6.95, 380 g 18 cm.
…Nor the homemade option
KIT
Only 17% of budding pastry chefs make puff pastry themselves. Croustipate comes to the rescue of others with a kit including almond powder. The modernized packaging should have a beneficial effect on these kits. PMC: €5.49
Shrek
Alongside its standard frangipane preparation, Vahiné adorns the same product from the Shrek license for the 2025 season. A crown and a bean bearing the image of the green ogre or one of his adventure companions are offered. PMC: €3.90
And to accompany the pancake?
BI et Tripacks
It is Écusson that Eclor is highlighting for Epiphany with 2+1 tripack promotions offered in hypermarkets and bipacks at 34% immediate discount in supermarkets. Theatrical presentations, tastings and distribution of BR are planned as well as digital activations.
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