Disney's SVOD platform will offer its subscription including advertising at 1.99 euros per month for one year. However, you will only have a few days to enjoy it.
Over the coming weeks, Disney+ should see its number of subscribers grow significantly. To attract customers, the video-on-demand service will temporarily lower the price of its offer, partly financed by advertising. A new step in the platform's well-established strategy to encourage users to opt for this subscription integrating advertisements.
Disney+ at 2 euros per month for a year
A few weeks ago, Bob Iger, Disney CEO, played frank by clearly indicating that the recently implemented rates, which include a price increase, were designed to direct more people to the AVOD offer. [avec publicité] “. This subscription, billed at 5.99 euros per month, is in fact generally chosen by more than half of subscribers. A good compromise for users since they can enjoy Disney+ programs without having to bleed every month.
And an undoubtedly very lucrative choice for Disney + which has just found a new idea to finally convince you to subscribe to its offer with advertising.
From this Friday, January 3, and until January 21, Disney+ will lower the price of its offer with advertising which will be offered at 1.99 euros per month, for a period of one year, without commitment. Beyond that, the initial rate of 5.99 euros per month will resume.
You will only have to go to the subscription page for the offer with advertising to take advantage of it.
An offer to catch up with old Canal + subscribers?
In addition to attracting more and more customers to its subscription with advertising, this promotional offer could above all be the solution found by Disney+ to recover the castaways from the Canal+ Ciné Series offer.
Since January 1, 2025, the SVOD platform has in fact left Canal+ and has just joined Orange. Unfortunately, only the operator's subscribers have the opportunity to subscribe to a subscription at a preferential rate.
With its temporary offer at less than two euros, Disney+ undoubtedly hopes to recover a few thousand more subscribers, including potential new recruits.
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