Netflix adapts its strategy with the broadcast of live sporting events. If the development is still not very significant in France, it marks a turning point for the streaming platform and inevitably, prices will increase in the face of the significant investments required.
- Netflix launches into broadcasting live sporting events, such as the NFL Christmas game, which attracted 65 million spectators
- This strategy requires significant investments, leading to an upcoming increase in subscription prices, first in the United States.
- Netflix aims to attract a new audience after winning over fans of films, series, documentaries and reality TV
Netflix wants to conquer a new audience beyond fans of films and series while its schedule is busy, in 2025. The streaming platform is launching in broadcasting live sporting events like the boxing fight between Mike Tyson and Logan Paul or the NFL Christmas match, a major event in the United States: 65 million viewers on Netflix.
To read > All the new films and series on Netflix in January 2025
Streaming live sports drives up Netflix price
Except that this new strategy requires substantial investments. Especially since, according to analyst John Hodulik, the Christmas NFL broadcast opens the way to other sporting events of the same ilk on the platform.
Ted Sarandos, co-PDG de Netflix, prepares for the increase in subscription pricesat least in the United States. The manager justifies these “futures augmentations” par “increased engagement and better overall value” of the streaming platform’s offering. According to him, subscribers will pay more but will access more content. Too bad if sport doesn’t interest you!
-Compared to its competitors, Netflix got into broadcasting sporting events quite late. Amazon Prime Video broadcasts Ligue 1 and Roland-Garros in France in particular. Worldwide, Apple TV+ broadcasts Major League Soccer (MLS) and in the United States, baseball matches.
The diversification into sport undertaken by Netflix is not surprising: it is a major strategic issue for streaming platforms. The market leader first attracted fans of films and series before moving on to documentaries and reality TV. Its new target: sports fans, a loyal audience that represents significant growth potential.
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