This exceptional performance places the brand in the TOP 5 sales automobiles in Morocco, a feat all the more remarkable as it is based on a range of only 5 models: Golf, T-Roc, Tiguan, Touareg and Caddy, each at the top of its respective segment. Better yet, Volkswagen is now number 1 in SUVs in the Kingdom.
“Reaching this milestone with a reduced range and models positioned in a premium rather than general market is an immense source of pride for the entire Volkswagen team” declares Youssef TOUHAMI, Director of VW Morocco.
The fruit of a Premium strategy
To celebrate this achievement, a ceremony was organized on December 26, 2024 in Marrakech, within the BOUDERKA Company. Ms. Benmansour, 10,000 customers of the brand this year in Morocco, was given the keys to her Tiguan, accompanied by one year of free maintenance. A ceremony held in the presence of Youssef TOUHAMI, Karim BOUDERKA, VW Marrakech dealer.
In addition to the quality and equipment of the New Tiguan, Ms. Benmansour was particularly impressed by the purchasing experience initiated by the digital welcome of the Chatbot VW Aida and personalized support up to the test drive which led to the purchase of the vehicle.
As a reminder, more than 5% of sales generated via digital this year! Volkswagen Morocco has thus established itself as a pioneer of the phygital experience in the automotive sector.
