The Juventus club’s ESG strategies were presented at the Allianz Stadium. Scanavino: “It’s one of the most important matches”
Until he was 20, Samuele spent his days locked in the house, staring at the ceiling. Then the mother learned about MagazziniOz, a cooperative a stone’s throw from the Allianz Stadium which deals with creating training and job placement courses for people with disabilities. Now Samuele works at the Vinovo sports center, deals with maintenance and has a permanent contract. It is the first fruit of the collaboration between MagazziniOz and Juventus. “We have many challenges to play, not just on the pitch. This is one of the most important: we want to make our brand and our communication skills available to stimulate everyone, even outside of sport, on the topic of social responsibility.” Thus the CEO Maurizio Scanavino launched the day dedicated to ESG (environmental, social and governance commitment), in front of over 200 people representing all the stakeholders, gathered in the belly of the stadium before the Italian Cup match against Cagliari.
dal 2013
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Juve was the first football club to produce ESG reporting, way back in 2013, and then equipped itself with a dedicated structure: a working group and a committee to support the club’s typical activities. Now it is ready for a further leap forward, condensed in the slogan “Black White & More”. The new strategy was illustrated by Greta Bodino, Chief People, Culture & Sustainability Officer of Juventus, who cited a particularly significant piece of data from Deloitte research: up to 75% of fans between 15 and 24 years old are willing to leave their home favorite team if this does not carry forward with concrete actions linked to the values dear to them. “Thinking that sustainability is an issue only for football is a big mistake. To create our strategy we started by studying other sporting realities, even beyond the ocean, such as the NBA and NFL franchises, and companies outside of sport , in the field of lifestyle and entertainment, Juventus is positioned well, but we need to improve”, says Bodino.
new phase
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A galaxy with six planets. Two on the environment: decarbonisation, with the aim of collecting indirect Scope 3 emissions after having already limited the company’s supply to renewable energy only, and the conscious use of water resources. Three of a social nature: cultural change starting from the people who work in the club, the activation of initiatives in the communities to leverage the values of sport and the involvement of fans, especially the digital audience of 180 million followers, so that they become disciples of ESG issues. Finally, governance: starting from the board of directors, the entire Juventus organization has the task of integrating these issues at a business level. A test? Remuneration mechanisms have already been approved, both among employees and for top management, also based on ESG objectives. Juve, for example, aims to obtain gender equality certification, considering that Italy is in 87th place out of 146 in the World Economic Forum index which measures gender integration within companies.
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chiellini
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Our country, as we know, is behind on many things. This was also mentioned by Giorgio Chiellini, manager in charge of institutional relations at Juventus, who brought his experience with Los Angeles FC: “In the United States, attention towards all diversity, gender, sexuality and ethnicity, is maximum, even within the sports industry. I remember many projects in which we were involved, such as the one in favor of refugee children aimed at their integration into the community, just outside Los Angeles, Italy, Juve is at the forefront of these issues , I hope it isn’t the only club and that in a few years we will meet here to celebrate the goals achieved and set new challenges.”
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