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This iPhone 16 Pro Max costs the price of a Parisian studio

The luxury brand Caviar is launching a collection of personalized iPhone 16 Pro Max, one model of which really stands out from the crowd.

The centerpiece of this collection, called “The Great, The Terrible, The Magnificent”, is priced at $301,070, or 270,190 euros. This model is distinguished by her 18-carat gold crown. A true feat of goldsmithing, it weighs more than a kilogram.

The design is inspired by three historical rulers: Ivan the Terrible, Suleiman the Magnificent and Charlemagne. The upper part, topped with a cross, evokes the crown of the Russian tsars, while the base takes up the lines of Suleiman’s headdress.

The device does not skimp on precious stones: no less than 402 diamonds, rubies and sapphires adorn its shell, set on a genuine leather background. Only three copies will be produced worldwideguaranteeing absolute exclusivity to its future owners.

More “affordable” models

At the same time, Caviar offers three other models inspired by Rolex watches. The Atlantis edition, in particular, takes up the codes of the legendary Submariner with its deep blue crocodile leather and gold finishes. The Evergreen and Twilight versions play on the emblematic shades of the watch brand.

For more “modest” budgets, these Rolex versions start at $9,910. The collection is a continuation of the creations of Caviar, which had already made waves this year with a customized Apple Vision Pro for $40,000 and a series of iPhone 16 Pros paying tribute to Steve Jobs, Donald Trump and Elon Musk . The manufacturer is not forgetting Android, however, since the Galaxy S24 Ultra was also entitled to a personalized luxury version.


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