Here is an interesting graph. The WatchCharts Rolex Market Index is made up of thirty models or references from the crown brand and follows the evolution of the prices of these timepieces on the second-hand market.
The observation is clear: prices have been constantly falling since March 14, 2022. Will they rise again with the return of Bitcoin to all-time highs? Nothing allows us to confirm this at the moment…
Thus, this index which was at its highest level in spring 2022 at 3203 is today in November 2024 at 20,870… A fall of 31% in two and a half years. It is true that the prices of Rolexes and some other brands had reached levels bordering on the ridiculous…
What about the future? Difficult to say. What seems certain is the uncertainty currently reigning in the market. If some professionals consider that vintage models in perfect condition with box and papers should no longer fall or even rise again, what about contemporary pieces?
It seems that Rolex is planning a drop in demand of around 10% next year. But this should not solve the problem of endless waiting lists since – schematically – instead of ten people waiting for their watch there will only be nine!
And as the production of the Geneva factory is expected to adjust and decline, this downturn in the market will not solve anything on the new market.
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