For the end-of-year holidays, Leboncoin is taking its place under the tree with a unique, humorous digital campaign that celebrates stylish but affordable gifts, inviting the French to rethink their Christmas purchases. To support this campaign, a pop-up store will be held on Saturday December 14 in Paris.
Second-hand Christmas gifts are increasingly anchored in the customs of the French. An observation made by Leboncoin and which is supported in particular by an IFOP study which indicates that more than 40% of French people have already given or received a gift with experience (Complete study).
Also, as 1is sales site between individuals in France, with more than one in two French people consulting it every month, Leboncoin is at the heart of this development. With a series of videos, the platform wishes to remind you, this smart purchasing choice ticks all the boxes by allowing you to offer original gifts, which are meaningful, which will please. Whether for lack of time, budget or lack of inspiration, Leboncoin is the solution for finding ideas and unearthing gems among the 83 million online ads, even at the last minute!
The campaign includes 1 20-second video and 3 12-second videos visible on Instagram and YouTube. The videos are available here.
“Making second hand the first choice is the commitment carried out by Leboncoin on a daily basis. This also applies to Christmas! We very much want to convince the French to place second-hand gifts under the tree. Leboncoin is the ideal platform to help them preserve their budget and reduce their environmental impact, two constraints that weigh more and more heavily during the end-of-year holidays, a period of high consumption“, Alexandra Herry, Chief Marketing Officer, Leboncoin.
Campaign data sheet
Director: Fred de Loof
Production: The Unproducibles with Marine Assouline.
Sound team: Captain plouf with Nicolas Ghyselen (sound director) and Jean-Paul Bordes (voice-over).
Leboncoin team: Alexandra Herry (Chief Marketing Officer), Marine Martinetti (Brand Director); Clara Bazin (Creative Team Lead); Audrey Vernique (Brand Manager); Julie Esnault (Conceptor editor).
Re-Pop: second hand under the tree with Leboncoin: a unique 100% second hand place.
Opening of a temporary pop-up store
To support this campaign, Leboncoin is opening a temporary pop-up store in Paris on Saturday December 14 from 10:00 a.m. In this one-day boutique, in the heart of the Trail, Leboncoin invites visitors to hunt for their Christmas gifts, whether they are late arrivals or just want to treat themselves. Nearly 1,000 items will be available, from tableware to fashion accessories, with prices between 1 and 30 euros, of course all sourced by our teams on Leboncoin. “Best Dad” mugs, embarrassing socks or the uneaten box of chocolates from last Christmas will therefore not be included. Enough to find the perfect gift! To be part of the privileged few who will access this event, registration is done via an available form iciit is obligatory.
Practical information about the temporary pop-up store
Saturday December 14, from 10 a.m. – Access requires registration / Limited places
????2 rue Saint-Fiacre – Metro 3 (Sentier), Metro 8 and 9 (Grands Boulevards)
France
