The L’Effet Mère boutique takes up new quarters in the old lingerie, in Saint-Brieuc

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Gaëlle Leroux, Marianne Julie, Nolwenn Le Clec’h, Catherine Gondé and Sophie Moisan invest in the former Maryse Lingerie, in the city center of Saint-Brieuc (Côtes-d’Armor). As the holidays approach, the five artists are relaunching their boutique L’Effet Mère: they are bringing objects back to life and offering decorations, bags, small revamped furniture and even collages.

In the foreground, Marianne Julie, Irène Tabary, owner of the Maryse lingerie commercial unit. Behind, Gaëlle Leroux and Nolwenn Le Clec’h. Absent in the photo: Sophie Moisan (Écrin de crin), Catherine Gondé (Au gré du vent). | WEST


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  • In the foreground, Marianne Julie, Irène Tabary, owner of the Maryse lingerie commercial unit. Behind, Gaëlle Leroux and Nolwenn Le Clec’h. Absent in the photo: Sophie Moisan (Écrin de crin), Catherine Gondé (Au gré du vent). | WEST FRANCE

“Welcome to our store, which will be colorful, joyful and where you can find so many colorful and unique treasures! » Gaëlle Leroux, alias the agitated Mother displays a broad smile. Almost six months ago, Maryse lingerie finally lowered the curtain. In recent days, the store has come back to life. After the former France Loisirs last year, it is in this historic boutique on rue de Rohan (the brand opened in 1954) that L’Effet Mère, a temporary exhibition-sale venue,…

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