Like the previous two years, Amazon started its Black Friday last Friday and will end on Monday, December 2. Rather than rushing people into a single day, he spreads out his operation to reduce stress and facilitate logistics. It guarantees the price over time: you will necessarily have the best price, and if the product drops, it will reimburse you the difference. Below, the offers for this Wednesday.
Since Amazon guarantees you the best price throughout Black Friday, you have no risk in buying your products now – and not this Friday which will mark the “real” day of Black Friday. This is now the third edition where the leader in e-commerce in France has made this promise to avoid the peak in sales at that time.
See offers on Amazon
This was already the case last year: there were no lower prices on Black Friday compared to the rest of the week. In other words, there will be no additional surprises in the coming days. If you want to take advantage of Black Friday deals on Amazon, we invite you to be quick: there are already stock shortages – like on the AirPods Pro 2 – and this is only going to get worse .
Black Friday in France
In France, Black Friday arrived in the early 2010s with Amazon. It must be said that this operation is originally American and therefore it is entirely legitimate to see him bring this event to France. Since then, local players like Cdiscount, Fnac and Boulanger have followed it. Today, Black Friday goes well beyond e-commerce sites: discounts are everywhere, even on the streets.
Black Friday caused a tidal wave across the entire commercial calendar in France: sales have clearly lost popularity since then. Amazon, which also organizes Prime Day, has really worked on Black Friday to make it as attractive as possible. French merchants and direct brands also participated in the success of the event.
Two things have allowed Black Friday on Amazon to explode in the last decade. Obviously, the calendar plays a big role and this operation takes place a few weeks before Christmas. This is therefore a good opportunity to buy end-of-year gifts cheaper, at a time when consumption is very high. It’s more practical than the winter sales in January or the summer sales in June.
See offers on Amazon
The second point that allowed Black Friday to stand out is the quality of the products that are highlighted. Of course, you will not necessarily have an 80% discount on the entire Amazon catalog, but you will also have real reductions on popular products. You therefore have discounts on Apple, Samsung, Microsoft or even the latest generation Sony PlayStation consoles.
In the list above which concerns the offers for this Wednesday of Black Friday on Amazon, there are a majority of offers on high-tech. That said, this is far from the only category that is on sale during this operation. If you go to Amazon, you will see that there are tons of categories and hundreds of thousands of products that are eligible for offers. We invite you to at least take a look around to see what it’s all about.
Amazon, at the top of Black Friday
Certainly, Amazon is number 1 for Black Friday in France but it is not the only one to make real efforts and we must recognize that. First of all, there are all the French players like Fnac or Cdiscount who are trying to hold their own against their historic competitor. And honestly, the offerings are pretty good if a little shy. It’s a good way to be seen and they understand it well.
Then, you have lots of small brands who no longer hesitate to do Black Friday on their site to relieve their customers’ budgets. This is the case, for example, of Emma with its mattresses, of Dyson with its excellent vacuum cleaners or even of NordVPN in VPN software. These players want to connect directly and not go through marketplaces like Amazon to create links with their customers.
One thing is certain, Amazon has taken a step ahead of its competitors this Black Friday: it is committed to resuming all your Black Friday purchases until January 31, 2025. This means that you can officially make your Christmas gifts without risk. If your gifts are not popular, you can return them to Amazon after the holidays and get a refund. It’s still a luxury for the customer experience and it’s worth it.
For those who have not yet visited the Amazon and Cdiscount site this Wednesday for Black Friday, we invite you to discover the latest offers put online. Every day, we can find a few new ones (even if the vast majority are already there) and we must take advantage of them.
To do Black Friday, it’s here:
See offers on Amazon
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