The Coca-Cola firm is the target of a complaint from France Nature Environnement, the NGO announced on Wednesday November 27. She attacks the brand for “green-washing” or “deceptive commercial practices”, for its management of the Paris 2024 Games, of which it was one of the official sponsors. Coca-Cola had “communicated for months about his desire to revolutionize an edition [des JO] wanting to be more sustainable than ever”according to the NGO, displaying an objective “ecological accompanied by ads”as “the deployment of 700 fountains” or “the sale of reusable glass bottles”.
But France Nature Environnement deplores and denounces “sad performance” from the firm part: more than six million plastic bottles were emptied into reusable cups. Enough to win for the brand ironically “the medal of the world's leading plastic polluter”, announces the NGO, which benefits from the final negotiating session of the global treaty against plastic pollution, started this Mondayto announce his complaint.
Coca-Cola must “answer for its actions”
For the NGO, the sugary drink giant misled consumers by displaying false ecological ambitions and must today respond “of his actions” pour “put an end to the impunity of industrial polluters” who give themselves a “false ecological image”.
The fight will be toughrecognizes Anne Roques, FNE’s lawyer. “We are confronting a huge plastic pollution industry”but it is also about publicly displaying the firm, “we are very happy to show the public that behind these Olympics there were also economic interests, we know that Coca-Cola does not limit the quantity of plastic waste because for them it is profitable, so it is a bit the sad part of these Olympic Games”.
In 2022, the Coca-Cola group produced around 4,250 plastic bottles per second, consuming more than 3.4 million tonnes of plastic per year, according to France Nature Environnement
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