Published on November 26, 2024 at 2:08 p.m.
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Like a Proust madeleine, the tartan scarf makes its return in such a natural way that we even wonder if it was gone…
It slips delicately under a wool coat, or sits casually over an oversized sweater. The tartan scarf is making a thunderous comeback in trends and in our wardrobes. Really, this return is impressive: at the beginning of November, the Instagram account @databutmakeitfashion created a whole publication stating that the popularity of the Burberry brand is booming, mainly thanks to its iconic checkered scarf. More concretely, interest around the legendary cashmere piece is growing by 12% every day on social networks. Suffice to say that in just a few weeks it has become the accessory of the fall-winter 2024 season. And it is no coincidence, it accompanies the wardrobe of the “Brit-girl” of the 90s who is on the rise . Heather gray pea coat, wool mittens, low-rise jeans and patinated brown leather shoes… All this very Keira Knightley outfit is accompanied by the beige, red or blue tartan scarf.
A timeless wardrobe staple
The hype for this scarf is not new. In fact, the tartan scarf is one of the pillars of masculine-feminine style. Retro, unisex and timeless, you can wear it by wrapping it around your neck or letting it subtly protrude from the collar of your coat. For those who don't yet have this precious piece of warmth, the tartan scarf is available in a whole bunch of e-shops and trendy brands. From Monoprix to Gant via Merci or even Barbour (to further establish the British wardrobe), the tartan scarf can infiltrate our wardrobe at any cost.
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